‘Advertising Fatigue’ can Hurt your ROI Badly
Consumers are bombarded with marketing ads and call-to-actions all the time. With campaigns everywhere, people are clicking less. In fact, social click-through-rates dropped from 2.6% to 2% during the onset of the pandemic. Even the global social CTRs are decreasing by 30% every year on average.
It's natural for your target audience to tune out and be bored. Advertising fatigue can make your demand generation campaigns ineffective and decline your ROI over time.
Reward marketing is the secret weapon to combat and stand out
Don’t exhaust your audience and turn them off with traditional demand generation strategies. They no longer work in this fancy digital era. Grab your prospects’ attention by giving them a rich gratification experience that they can’t ignore. Foolproof your funnel from escape holes by backing them up with digital rewards and gifts.