À propos de Borderless Access

Borderless Access est un cabinet d'études de marché primé (PAMRO 2019 Partner Paper Award) avec ses produits et solutions digital-first pour une recherche agile. Leur technologie et leurs solutions d'insights s'adressent à une clientèle mondiale de cabinets de RM, d'agences de publicité, de cabinets de conseil et d'entreprises, qui ont besoin d'insights qua-qual riches et exploitables. 

Ils disposent de panels numériques B2B et B2C complets comprenant plus de 7 millions de panélistes à travers 39 économies développées et en croissance dans le monde. 

Défis

Before Xoxoday, Borderless access spent 2-3 weeks after the survey was completed for the procurement of rewards and vouchers and then another 1 week for voucher aggregation and disbursement time. 

Borderless Access avait besoin d'une approche globale pour répondre à ses besoins en matière de récompense des enquêtes. La priorité était de réduire le temps d'attente entre la fin de l'enquête par les panélistes et les récompenses reçues. La gratification instantanée faisait défaut et Borderless Access devait résoudre ce problème pour obtenir de meilleures réponses qualitatives et quantitatives aux enquêtes. 

“ With Xoxoday we have been able to cut down the operational lead times between incentives redemption and delivery  to almost 0 within 2 months of implementation.”

Solution

Diminution de 90 % du temps consacré à l'obtention et à la distribution des récompenses après la réalisation de l'enquête.

Operational efficiency within survey rewarding can be broken down by reward procurement vs. delivery that are available instantly on the Xoxoday platform. 

After Xoxoday implementation, from a procurement perspective, Borderless Access has been able to cut down the waiting time from 3 weeks after order placement to 1 day saving them over 110 wait hours in a month. On the reward delivery and disbursement side, Borderless Access has been able to cut down 1 week’s worth of work to a single day thus saving them almost 30+ manhours or 80% of time spent on reward distribution alone. 

"Nous utilisons le tableau de bord depuis 3 mois maintenant et nous avons pu réduire notre arriéré de rachats quotidiens de 8 semaines à 2 semaines pour les bons d'achat instantanés disponibles sur la plateforme. Avec l'intégration de l'API en cours, nous visons à traiter les bons instantanément sur une base quotidienne".

Other benefits with Xoxoday

Xoxoday understands the dynamics of the market research industry and its deepest pain points. With its wide range of digital rewards in the global catalog, ability to substantially boost response rates and quality, and reduce administrative hours by implementing an incentive program, Xoxoday was Borderless Access’s first choice. 

• Xoxoday APIs : Advanced Security and budgeting limits: Xooxday’s tech team worked with the Borderless Access team to build API for the auto-trigger of incentives in real-time after approval. These APIs are backed by advanced security controls, warning triggers, thresholds, and limits and they can set monthly budgets and quotas. As a result, Borderless Access will achieve 16% savings this year in incentives. 
  
  
• Daily redemption dashboard : Visibility and controls: Before Xoxoday, Borderless Access had to wait for monthly invoices to understand the spending on incentives. With Xoxoday’s reporting dashboard, Borderless Access has clear visibility into daily redemption volume and the number of rewards sent. This helps them optimize future campaigns.
  
  
• Power of Choice : Global catalog: Borderless Access has been able to target the right panelists with the right kind of incentives with Xoxoday. They incentivize their Tier 2 and 3 cities panelists with cash-based options and tier 1 city panelists with Amazon, Flipkart, and Home centre rewards.
  

“For tier 2 and 3 cities, the incentives that heavily work are cash-based options. The minute we introduced Paytm incentives from Xoxoday, there was a dramatic shift in the number and the quality of responses. Xoxoday has expanded its catalog quite a bit in the last couple of years. So that became the driver for us.”

Xoxoday offers 21,000+ rewards choices in 100+ countries. Fully managed platform, the fastest team of customer support at Xoxoday empowered Borderless Access to transform their Market research surveys and save close to 1cr+ in a year. 

Quelle est la prochaine étape ? 

Xoxoday and Borderless Access have been working together for almost 5 years now. Xoxoday is currently in the process of integrating automated APIs within Borderless access’s internal system to improve their security, introduce thresholds and budgets and optimize the rewarding processes. 

Grâce à l'intégration de l'API, l'ensemble du processus de récompense des enquêtes sera automatisé pour Borderless Access, ce qui permettra de réduire les coûts et le temps d'exploitation de 36 heures par semaine et d'assurer l'approvisionnement et la livraison quotidiens des récompenses sans aucun retard.

‍